Website Design San Antonio

A website’s logo is one of the contributing factors for its success. A well designed logo helps to give a brand and identity to a website, as well as creating a strong sense of professionalism for your company’s web presence.

One of, if not the main, logo design rules to follow is display your company name first. Too many times, a flashy logo with plenty of eye candy will “drown out” your company’s name. Its fine to want a nice graphic, however the priority should be to have your visitors recall your company’s name featured somewhere in the design.

A well designed logo should also be linked to your website’s homepage, as many users prefer to click on the logo to return rather than the using the menu. Here also lies the reasoning for making sure that your logo is given a fair share of space and not “squeezed into” an overpopulated header.

Keep these considerations in mind when selecting/designing a logo, after all, it is the key graphic that represents the character of your business for old and new customers.

One of the misconceptions new website owners have is that once the site design is finished, a magic floodgate will open and people will rush into your new website like manna from the heavens above.

Wouldn’t it be great if this were true? Sadly though, it’s not.

At least not for the majority of new websites when they first go online. But this misconception is due to website designers promising things like ’site seo’ and ’super optimization’ when designing your site.

To defend the graphic designers of the world, I’ll say that they do try, for the most part, to optimize your website design where they can. Granted, many have limited skill when it comes to the optimization of a website and often include really junky code, but I do believe that people are generally honest. So I do believe that most designers TRY to optimize their code to perform well in the search results.

But they usually aren’t webmasters. They are web designers. The two terms often get used interchangeably, but they are two very different titles and mean two very different things.

Web designers are just that. Graphic designers that know how to build a website. They have code ability, or know how to use a code editor, and know how to put a pretty website together.

Webmasters are masters of the web. They not only know how to build a website, they know what to do with it once it’s been built. They know how to take that website and get the traffic to it that it needs to succeed. They know how to get good listings in the search engines. They know where to get solid traffic sources and they know how to keep them.

They know how business online gets done.

So my question to you is this.

Who should you have build your website? A webmaster or a web designer.

I, am a webmaster. I do have web designers that work for me, but I, am a webmaster.

So ask the proper questions of potential builders of your website. Find out which you are dealing with. Make sure you are getting what you are paying for.

Does your web page suck?

Are you sure? You probably wouldn’t be here if it didn’t, but maybe you think it sucks for different reasons than your users. You need to find out why that baby sucks and get whatever is wrong, fixed.

So it’s time to evaluate your website. Take off the rose colored glasses for a minute and forget about how much you have invested in it. It’s time to take a long hard look at what you have and take some inventory.

First of all, is your website performing the task you set out to have it do? Different people put up their websites for different reasons. Some want to gain new customers, but some simply want a show piece that’s a notation on their email or business card. A nice landing spot for their existing clients.

I actually get this pretty often. I have people tell me that they are not interested in getting new business or bringing in new clients. Huh? Then what do ya need a website for??? The response is that they just want to have one…

Which is o.k. If all you want is to have a website so that you can say that you have one, cool by me.

But for the other 99.9% of the world that’s looking to have their website perform and bring in new business, let’s unstink your site.

The biggest thing you need to get past is this. It may be that your site is beautiful. It might be the prettiest site your industry ever saw, but it also might be extremely unproductive. It might not perform well in the search engines. Or, it might perform fine for the keywords and key phrases your company wants as far as the traffic goes. But it totally bites when it comes to closing the sale.

Yup, your website can suck because it doesn’t have any selling ability.

So unsuck your website. Be honest, be brutal when evaluating. It will help your overall bottom line.

Hope everyone has a wonderful 4th of July. Stay safe!