Does your web page suck?
Are you sure? You probably wouldn’t be here if it didn’t, but maybe you think it sucks for different reasons than your users. You need to find out why that baby sucks and get whatever is wrong, fixed.
So it’s time to evaluate your website. Take off the rose colored glasses for a minute and forget about how much you have invested in it. It’s time to take a long hard look at what you have and take some inventory.
First of all, is your website performing the task you set out to have it do? Different people put up their websites for different reasons. Some want to gain new customers, but some simply want a show piece that’s a notation on their email or business card. A nice landing spot for their existing clients.
I actually get this pretty often. I have people tell me that they are not interested in getting new business or bringing in new clients. Huh? Then what do ya need a website for??? The response is that they just want to have one…
Which is o.k. If all you want is to have a website so that you can say that you have one, cool by me.
But for the other 99.9% of the world that’s looking to have their website perform and bring in new business, let’s unstink your site.
The biggest thing you need to get past is this. It may be that your site is beautiful. It might be the prettiest site your industry ever saw, but it also might be extremely unproductive. It might not perform well in the search engines. Or, it might perform fine for the keywords and key phrases your company wants as far as the traffic goes. But it totally bites when it comes to closing the sale.
Yup, your website can suck because it doesn’t have any selling ability.
So unsuck your website. Be honest, be brutal when evaluating. It will help your overall bottom line.
