One of the misconceptions new website owners have is that once the site design is finished, a magic floodgate will open and people will rush into your new website like manna from the heavens above.
Wouldn’t it be great if this were true? Sadly though, it’s not.
At least not for the majority of new websites when they first go online. But this misconception is due to website designers promising things like ’site seo’ and ’super optimization’ when designing your site.
To defend the graphic designers of the world, I’ll say that they do try, for the most part, to optimize your website design where they can. Granted, many have limited skill when it comes to the optimization of a website and often include really junky code, but I do believe that people are generally honest. So I do believe that most designers TRY to optimize their code to perform well in the search results.
But they usually aren’t webmasters. They are web designers. The two terms often get used interchangeably, but they are two very different titles and mean two very different things.
Web designers are just that. Graphic designers that know how to build a website. They have code ability, or know how to use a code editor, and know how to put a pretty website together.
Webmasters are masters of the web. They not only know how to build a website, they know what to do with it once it’s been built. They know how to take that website and get the traffic to it that it needs to succeed. They know how to get good listings in the search engines. They know where to get solid traffic sources and they know how to keep them.
They know how business online gets done.
So my question to you is this.
Who should you have build your website? A webmaster or a web designer.
I, am a webmaster. I do have web designers that work for me, but I, am a webmaster.
So ask the proper questions of potential builders of your website. Find out which you are dealing with. Make sure you are getting what you are paying for.
